Manifesto

Our why

When things change, change things.

Customers want

Customers demand circularity.

Kids grow up, hobbies meander, and we call many places home.

Life changes and our needs evolve, but the things in our lives don’t.

We default to owning our things, to permanence.

We buy, own, consume, and (often) we waste.

We’ve all felt regret over buying something expensive we don’t get enough use out of. Perhaps you want to switch out your kids’ clothes and toys as they grow, without the hassle of continuously buying and clearing out.

What if we could access the things we want, for the duration we need, without the commitment or upfront investment?

People want flexibility. They want less waste.

They want circularity.

Merchants want

Merchants that meet the demand, win.

The shift to circularity is a challenge for merchants, but it’s also an unmissable opportunity.

Rentals and resale don’t just attract new customers who aren’t ready to buy – they open the door to recurring revenue. Turning returns from a cost center, to a profit center.

Regulations are coming. Sustainability reporting, green claims directives, digital product passports. The rules of the game are changing fast, and staying still is ceding the race.

Meanwhile, peer-to-peer marketplaces are exploding, your customers are becoming your competitors.

We’re here to make circular adoption seamless, so you can thrive in this new era of commerce.

With sales and circular together at last, you can have your cake and eat it. A better future for your customers, your business, and for the planet.

We’re building the future of circular on the following beliefs.

Profit

The pursuit of profit doesn’t have to mean making more products

When merchants earn more revenue per product, they can achieve the same growth from less manufacturing — closing the gap between capitalism and environmentalism.

We bring commerciality to circularity, our eye always on a merchant’s profitability.

Circular

Circular models are best delivered by the merchant

When merchants operate their own circular models they simultaneously seize opportunity and protect their revenue against cannibalization.

We take away the technical complexity so merchants can deliver circular offerings themselves.

Where commerce is

Sales and circular belong together

When the ability to purchase, rent, or subscribe coexist in a unified customer experience, conversion improves for all offerings. Merchants shouldn't divert traffic away from established sources.

We bring circular models to a merchant’s existing tech stack, with their current vendors, laying the shortest path to circularity at scale.

Easy

One-size doesn't fit all

A merchants products, processes, and customer experiences are unique. There should be flexibility in the tools they use to express and amplify that uniqueness, including their circular offerings.

Our ready-to-go tools provide speed and our APIs and SDKs provide flexibility.

Committed to making circular commerce the future.

Ryan, Arthur, and Marc

Co-Founders